Marketing

Have you ever dreamed of appearing on Shark Tank to sell your product? Do you want to own your own business someday? If so, you need to sign up for our Marketing program. As a Marketing student, you will develop and demonstrate the fundamentals of sales and marketing, including market analysis, product knowledge, promotional strategies, and customer communications. Along with understanding the traditional marketing industry, you will be given the opportunity to learn about the exciting and expanding field of Sports and Entertainment Marketing. Using Adobe Creative and Photoshop software you will design and create advertising materials as part of an overall marketing plan for the Bird’s Nest school store as well as fundraising campaigns for various school teams and clubs.

You will learn market analysis and assessment, product knowledge and mix, sports marketing, targeted marketing strategies, social media marketing, presentation skills. You can earn Work Based Learning experience, college credits, DECA membership.

Your career pathways (with additional education and training) include Sales and Marketing Manager, Digital Marketing Specialist, Fan Experience Director, Marketing Solutions Analyst, Social Media Manager, Sports Marketing and Management.